Queens Off The Net

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Create an integrated campaign to encourage young girls to engage in sports, centered around the Queens of the Net, the Turkish national volleyball team.

Campaign idea

Queens of the Net are a true inspiration for young girls all over the world. But unfortunately, this incredible success inside the court doesn't change the reality outside of it. Young girls face a huge structural problem in sports.

Even with the significant progress made in recent years, there remains a lack of resources, opportunities, investment and role models to fully engage young girls in sports.

What does that mean? It means there still isn't enough space for girls in sports.

To inspire them, the Queens of The Net will give them the space they deserve.

Where? In the most important and widely covered competition in the world.

The name of the campaign is Queens Off The Net. The best volleyball Team in the World, Queens of the Net, offer their Olympic spot to Young Turkish Girls and inspire other around the world. This idea is a PR stunt. The goal is for it to spread worldwide and, with the campaign's help, reach as many girls as possible.