#QueensGames

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

To inspire young girls to participate in sports and leadership roles more than today, our goal is to turn Sultans of the Net into a driving force behind young female empowerment not just in Turkey, not just in volleyball and ultimately even beyond the world of sports. Teenage girls face many challenges and extra pressure on performance. Without proper support they end up dropping out of things that require extra effort – especially sport. To overcome these challenges and to succeed, empowerment becomes much needed factor. But empowerment is a team sport – easier to build in a team, which some girls do not have. And so, we reframe the successful volleyball team Sultans of the Net as the most empowering girl group any girl can feel being part of.

Campaign idea

During the summer Olympics 2024 Sultans of the Net introduce #QueensGames – the very first competition celebrating the winning attitudes over the performance. #QueensGames are launched through a press conference during the Olympics where Sultans of the Net appear wearing custom made jerseys declaring the values of the group and inviting girls to participate at #QueensGames. Those are run at TikTok with a set of challenges combining winning attitudes with sport moves. Followed up by #QueensGames posters the message is amplified locally whilst navigating the visitors to #QueensGames Safe Net an online platform allowing #QueensGames to spread across borders providing inspiration, empowerment and support on the local level. Girls can sign up to one of the locally offered mentoring programs and look for other partnered local associations and sports clubs supporting the same values.

#QueensGames by Sultans of the Net allow any girl to feel being part of the group that celebrates the winning attitudes leading to success, thus empowering all the young girls to pursue their ambitions - not just in Turkey, not just in volleyball and even beyond the world of sports.