Challenge​

How to encourage girls to exercise and try sports?​

Insight​

Young girls don't want to play sports, and they are tired of hearing of what they should do. ​

But nothing motivates girls as much as the forbidden fruit of do something against all odds.​

And showing that they actually can do anything.​

Let's use the girls' arguments against sports, against them.​

We don't want to pretend that playing sports is easy. It’s not. ​

But nothing in life is easy.​

If girls don't want to play sports, they won’t. ​

But let's show them that they can rule, in every matter, no matter what.​

​Our big idea?

GIRL, ​

QUIT THIS​

BULLSHIT​