Quitting? Are You Sure?

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

A creative and empowering campaign for Turkey's women's national volleyball team which encourages girls to keep up with the sports they practice.

Campaign idea

Turning taboos into headlines with the power of the team and peers.

Making the hidden reasons why girls think about quitting the sport they practice public and making their missing voices from the field heard.

What Turkey women's national volleyball team can offer to young girls in addition to setting an example is to promote the importance of team spirit and peers, and actually reach out to girls in the exact place and moment, when they’re having their last practice or the first thoughts of quitting. In order to reach young girls is crucial to speak to them in places they attend, in a way they understand.