Create an integrated campaign for the Turkish National Volleyball Team (Sultans of the Net) with the main objective to inspire young female athletes to stick to sports, and with the secondary objective to raise awareness about gender unequalities in the sporting world.

Since “Women’s sport” is wrongly implying that sports belong to men this campaign aims to remove women from sports once in for all by being bold and out there.

Sultans of the Net are the perfect ambassadors for this message, since they’re a textbook example of what happens when athletes aren’t discriminated. They’re already transcending borders, gender stereotypes and cultural barriers.

A message from the Sultans to the stakeholders in sports –

around the time when one of the biggest women’s sporting event take place, The Women’s Euros 2025.

By taking action towards creating a more gender equal sporting world we leave space for more female role models that inspires the next generation.