We needed to create a campaign that encourages women to take part in sports, breaking gender stereotypes. Sultans of the Net have become a symbol of feminine power. The team is recognized for inspiring women to break free from societal expectations.

Our goal is to elevate the meaning of the ball, which is already widely recognized as a symbol for the sport it represents. The ball is in fact a unisex element and has always been, making it a way to demonstrate that sports are for everyone. We designed it to earn attention from the target audience by using a bold and colorful look, with a strong impact coming not only from the images, but also from strong and clear messages.