European women exercise less than European men, with an even larger gap among the young. Reasons for dropping out of sports are varied, and motivating everyone with one message can be difficult. Many girls feel pressure to succeed and don’t feel like the effort is worth it in the end.

Through this campaign, we want to show girls how much sports can give you: It’s not just about physical health, but also about having fun, gaining confidence, and belonging to a community.

To inspire the next generation of female athletes, we're turning back the clock and reliving the great personal milestones of the Turkish women's volleyball team - alongside them.

We’ll see some of the Sultans of Net members' most important milestones through their childhood photos. They’ll also try out new sports as adults, showcasing that not everyone was pro when they started.

To motivate girls all around the world, we're crafting a 'Confidence Toolkit' - a document filled with encouragement and tips on how to try out a new sport.

The players will encourage women to share videos and photos of themselves as children doing sports with

#SHEerConfidence, while highlighting the positive impact it has had on their lives.