Smash it! Against preconceptions

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Create an inspirational campaign with the turkish womens volleyball team, that increases womens participation in sport.

Campaign idea

Support, encourage and teach young girls to dont let themselves down when being criticised for doing what they want to do. We developed 4 concepts for 4 channels with the hashtags #beyorownrolemodel and #smashit.