Our objective was to create an inspirational integrated campaign with the Turkish women's volleyball team, ‘Sultans of the Net’, at its core that increases women’s participation in sport. Specifically, to promote gender equality in the sports industry and increase the participation of women in sports.

INSIGHT

Even though the Sultans of the Net, have faced a variety

of societal disparities, they have succeeded

to become the number 1 team in the world.

What kept them going is their passion, resilience, determination

and strong will - The qualities every athlete that stands out has,

regardless of gender -Which build up their sport inspirational momentums.

57% believe women’s sporting momentums of the last five years

have inspired the next generation to take part in sports.

The idea is putting women athletes inspirational sport momentums

in the spotlight they deserve.

We're launching an online library database dedicated to women

athletes, named "SportHER Momentum."

This platform is designed to showcase and celebrate

the inspirational sports moments of women from around the world.