Create a campaign with the Turkish women's team at it's core, to promote sports to young girls, empower women (and possibly try to descrease inequality) while simultaneously using three different media.

Step out of the shadow and enjoy the spotlight! We will move society’s attention towards women’s sports by the help of the Sultans of the Net, cooperating with beIN Sports TV. The three main elements of the campaign: a TikTok ad to help raise awareness to other winning moments of lesser known female players and a fundraiser to support girls physical education, a media hack: a TV ad during the broadcasting of the UEFA Euro 2024 games that tells you which women's sports game you are missing where Türkiye is represented and a billboard campaign that plays with the shadows by giving the spotlight to all female sport players and encourage people to watch their games on beIN Sports.