There are problems in sports participation for

women, so the challenge was to

create an integrated campaign,

with the Turkish Women's Volleyball Team at

its core, that will increases female participation in

sport.

The primary goal of this campaign was to inspire

young girls and teens and encourage their

participation of women in sports especially, but in a way full of fun.

Insight

Young girls are social media heavy users – there’s a reason an influencer has become one of the most aspirational jobs for them. Unfortunately we know that intensive using SM is rarely conducive to sports. And the idealized image of people exercising instead of inspiring, can worsens mental health.

Idea

STRENGTHSETTERS

Let’s create a new inspiring movement, a new culture full of naturalness.

Instead of classic trendsetters – new inclusive role models, strengthsetters.

Challenge on BeReal app in Europe

For 30 days add as many photos as possible when you exercise.