Create an inspirational integrated campaign with the Turkish women's volleyball team at its core

that increases women’s participation in sport.

The primary goal of this campaign is to inspire young girls and teens and encourage equal

participation of women not just in sports, but also in leadership and all other aspects of life.

Which we apply in the last part.

A secondary goal is to raise awareness about gender equality and contribute to ending gender

discrimination. This goal started the whole campaign.

Just go on and try to find any random list of the greatest sport movies of all time. We bet that 90%of them are going to be about guys, if not all. And that’s a problem. Because movies simply have the potential to motivate young people to do whatever they like. Sports included. There are hundreds of movies related to sports. Some of them are based on real stories. Some of them are fictional. Almost all of them are about male athletes. We will encourage young girls to do sports by showing themthat women sports deserve theirown movies.