Young girls are scared of failing. This stops them both from trying and enjoying sports, which is the first step to eventually becoming good at anything.

How can we inspire mediocrely athletic 14-year old girls (with hyper short attention spans) in 2024 to feel like entering sports would be fun?

The world’s best volleyball athletes, Turkey's “Sultans of The Net”, surprises the world by entering the pre-qualification of sports they have never tried before during the 2024 Summer Olympics - proving that at the core of becoming a world class athlete is the fearless mindset of loving the sport even though you're not the best. It's time to have fun failing.

Fun fail videos are huge on TikTok. Once our target feels inspired we'll gather fail videos under one challenge where young girls get to prove they have a winner's mindset like the Sultans of The Net by showing off how exactly bad they are while starting out a new sport.

By flipping the narrative of what a sports champion mindset truly looks like, we can play with UNtalent scouts, local team recruiting campaigns targeted towards the "worst" athletes in town and start to celebrate failers, beginners and starters everywhere.