Supportwear

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

The Sultans of the Net are one of the most inspirational teams in sports for everyone, especially young girls. Becoming number 1 in the world while tackling down societal stereotypes and gender biases. Despite these inspirational role models,52% of young girls drop out of sports between teenage years. Young girls do sports, then face the challenges of puberty and half of them quit, mostly because coaches, parents, colleagues can often be a barrier as they do not completely understand the challenges and insecurities of a teenage girls in sports, making them feel lonely.

Campaign idea

Supportwear | The first inside out sportwear line for every girl’s challenge

Professional women athletes become young girls’ supporters with private messages.

Sportwear that when inside out have support messages from the Sultans of the Net on how they overcame teenage challenges.

Intimate messages about intimate girls’ insecurities and difficulties, where only they can see them.

A campaign uniting every sports brand for a message bigger than any sport.

All girls’ sportswear become practical and inspirational guides for young girls to keep practicing sports.