Create an inspirational integrated campaign with the Turkish women's volleyball team, ‘Sultans of the Net’, at its core that increases women’s participation in sport.

Sultans of the Net are known for their victories and for their tenacity in pushing forward no matter what.

While their victory would normally be a source of pride, in their own country, the joy has been dampened by political controversy and hate speech. This negative campaign towards them is one of the main reasons why girls tend to quit or even worse,

why girls don’t even dare to start playing. In order to avoid this from happening, we are going to fight back creating a campaign that hacks the hatred towards them turning it into courage for the younger generations. 

We created an AI that turned the negative comments into positive ones, banners that fought back on websites where hate was spread, a print campaign that taught young generations how to fight back the hatred and a Tik Tok channel opened to all girls in the world to share tips and positive experiences for the younger generations.