Recently, despite all the obstacles, the Turkish volleyball team made history by winning the European women's volleyball championship, which gave them access to a title with honours. The Queens of the Net.

Today, they are a symbol of gender equality, women’s empowerment, and they are an incredible role model to the youngest girls in Turkey.

That's why, rather than repeating that women are also capable, it was necessary to empower the young girls around the world so they can also become queens of sports.

The TVF invites the biggest sports brands to put their differences aside and join together in this initiative by presenting: The Believer Throne.

A throne made of balls from various sports, supplied by the brands, representing sport as a whole. Several thrones were spread around the busiest places in Turkey along with a QR code that took people to the real campaign.

A campaign that invited all young girls to believe that they also have their place as queens in the sports world, by seeing their favourite players into their younger versions, created with AI, sharing their ambitions when they were the same age.

As an extra support for young girls really believe in theirselves, TVF created a support program committed to empower the next generation of female volleyball players, equipping them with the skills, confidence, and support system necessary to excel their athletic endeavours.

An integrated and inspirational campaign that invites young athletes to use the believer throne and that gives the necessary tool to really believe in themselves just as the Queens of the net did.