The Block

Awards:

Bronze
Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

There are many reasons why teenagers drop out of sports. It's important to raise awareness on this issue and encourage equal participation of girls in sports.

We were asked to create a campaign with the Turkish Women's Volleyball Team as they play as role models and inspiration to young athletes.

Campaign idea

There’s a defensive move in volleyball that stops the attacks from the opponents: Blocking.

Sultans of The Net, block these types of attacks in and off the court. Despite the criticism and negativity, they always persevered and achieved greatness, acting as role models.

We created The Block. A movement to ignite the spirit of young girls’ athletes to take over their narratives and block out the noise, doubts, and societal barriers that stop them from dreaming.

With this new purpose, The Block will also live outside of the court.