Even if almost 68% of girls drop out of sports due to judgement and discrimination, most of them stay silent about it. But to end discrimination, you must call it out.

Introducing the “Call-Out Jersey”: Turkey's Volleyball Team speaks up against women's discrimination, by turning their jersey numbers into the times they’ve been discriminated in sports. Calling out to stand against it, together.

We start with a bang on TV.In the kick-off game of the season, we change what’s deeply characteristic of each player: their jersey number – letting the internet go crazy about it.

After the match, the true meaning of the numbers is disclosed: players are calling out how many episodes of discrimination they’ve experienced in the last season – encouraging females not to stand in silence, but act together.

“Sultans of the Net” are just the beginning:on TikTok and Instagram we invite female athletes all-over Europe, to share their #CallOutNumbers and talk about their experiences. Whoever identifies as a woman will be welcomed to share their own story online, to create a more inclusive and equal sport environment.

To wrap it up and generate even more impact, we make the jersey available for customers in every Pumastore – both offline and online. Users will be able to customize it and proudly stand against discrimination, together.