The Dropouts Cup 2024

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

The Sultans of the Net have been growing a role modeling empire for younger girls since 2003.

However, the drop out ratings from sports on young people is at 52% and two of the reasons are the lack of time and lack of support.

So we need to create an integrated campaign with the Turkish women's volleyball team at its core and inspire young girls and teens to aim further than ever - not just in sports, but in their daily lives.

Campaign idea

A brand-new Dropouts’ Volleyball European Cup, created to inspire young girls to aim higher and ace their way up to their dreams.

12 teams, with 12 members, from 12 countries, each one led by one member of the Sultans of the Net, will have the opportunity to dig, set and spike their opponents in the field. The Cup’s Finals will then be disputed between the winning team and the reigning champions.

We’ll have games broadcasted on open channels, a weekly reality-documentary on Netflix, hidden talents scouting by major teams, and a strong online presence on social media – exactly where our target audience is.