Create an inspirational integrated campaign with the Turkish women's volleyball team at its core that increases women’s participation in sport.

The goal of this campaign is to inspire young girls and teens and encourage equal participation of women not just in sports, but also in leadership and all other aspects of life.

We swap the players of the Turkish national team to female hobby players of all ages to empower them and raise awareness.

To show women across borders that they are by no means "too bad”for sports, we take them to the place they think they will never stand: on the volleyball court of a friendly match of the Turkish national team.

We surprisingly swap the players of the Turkish national team to female hobby players of all ages and let them play the friendly match. This creates a lot of attention and PR - the perfect kick-off for our campaign. In the second step, we use OOH and social advertising to motivate our target group to believe in themselves and get involved in sport. In addition, we create a microsite that provides information about different types of sports and inspires women to participate.