In Europe, teenage girls are four times less likely to participate in sports compared to boys. A significant dropout rate occurres between the ages of 14 and 18. Puberty notably influences girls' relationship with sports and very often results in them disengaging with physical activity.

By bringing together sporty, successful girls such as members of the Turkish women's volleyball team along with girls who are currently inactive in sports, and encouraging them to participate through special incentive rewards, we can create a movement that inspires girls to be engaged in sports and refrain from dropping out. We will create a platform for girls to discuss and address delicate topics related to women's involvement in sports.

We will use the application, which is very popular among women and it will be the meeting place for this movement. In partnership with Flo, which unites over 300 million girls above 13 years, And in order to spread this campaign, we will use a universally recognized song The Final Countdown by Europe. It is a song about the human spirit, courage and tenacity of people who have the guts to chase their dreams and not give up until they reach their goals.

For the first time in history, a feminine icon is featured in the Olympics emblem. We aim to have fans singing "The Final Countdown" in courts and stadiums, cheering and supporting young girls as they take on challenges and embark on their sports journey.