THE HALF TEAM

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

The Olympics stands as the grandest stage in the world of sports. However, one thing remains: women are not as equally represented as men.

52% of young girls drop out of sports participation in their mid-teenage years, so how can Turkish Volleyball Federation instil some encouragement into them? By having half the team drop out on the biggest stage and showing the world, the kind of loss that could entail.

Campaign idea

We want to display the half team of the Turkish Volleyball team to translate the lack of representation of women in sport and amplify the message during the Olympic Games. Creating a statement to inspire the next generation of young girls to complete the team.