Challenge:

Create an inspirational integrated campaign with the Turkish

women’s volleyball team at its core that increase woman’s

participation in sports.

Background:

Analysis of social media commentary found that nearly 27 percent of comments on Facebook posts were negative towards sportswomen compared to 8 percent of male athletes. And as most other female athletes, The Sultans of the Net has received floods of hateful messages and comments throughout their career.

To highlight the amount of hate female athletes has to tackle, but at the same time show that they can overcome them, The Sultans of the Net presents ‘Insultans of the Net’. A campaign that highlights the most pitiful and unoriginal insults of female athletes you have ever seen on the internet.