Create an inspirational integrated campaign with the Turkish women's volleyball team, ‘Sultans of the Net’, at its core that increases women’s participation in sport.

The creative idea is to encourage girls and women to challenge themselves and face the obstacles of everyday life.

We'll do it installing volleyball nets in front of the places where women have the most difficulty to emerge, to recreate the playing court of everyday life. The other touchpoints, OOH and TikTok, will increase the spread and the deapth of the campaing.