During adolescence, many young girls drop out of sports. One of the main reasons for this is that teenage girls tend to get insecure about their appearance and are scared to "no look cute" while performing sports. At the same time, many female role models on social media are promoting plastic surgery to become more normal, also between young girls.

The "Sultans of the Net" introduce The New Cute. Our integrated campaign shows the Turkish Volleball Team showing the power of sports by showing strong and athletic bodies as an alternative to plastic surgery,