Create an inspirational integrated campaign with the Turkish women's volleyball team, ‘Sultans of the Net’, at its core that increases women’s participation in sport.

We launched an alternative, girls-only Olympic Games created to prevent child marriages and promoted by Sultans of the Net. The idea was designed thinking about the most used media channels by young girls in Turkey and around the world. The Sultans of the Net will use their social networks to appeal to girls living in rural areas of the country to prepare for the competition that could change their lives. More over, the games will be held one month before the 2024 Olympic Games and will be broadcast on the Twitch streaming platform.

Also, Paris, the official host of the 2024 Olympics, will be full of street activations to generate buzz and get everyone talking about The Other Olympics Games.