To motivate young girls from Europe to increase female participation in sports, using the Sultans of the Net as ambassadors of the campaign.

The primary goal of this campaign is to inspire young girls and teens and encourage equal

participation of women not just in sports, but also in leadership and all other aspects of life.

A secondary goal is to raise awareness about gender equality and contribute to ending gender

discrimination.

We are going to turn teen girls' "dropping out shirts" into the official gear of those sportswomen who never quit.

This year, the gear of the world champions in women's volleyball is made from the tees of thousands of girls who decide to quit. To send them a message from those who had more reasons to give up: this is what happens when you don't quit.