Problem:Young girls play less sports,

because they are finding other things to do and big part of that is that nowadays they spend more time online. Teens are not aware of female success

in sports and need inspiration to start.

Insight: In person communication and community

are the foundations in success in sports.

We want to focus on the positive – girls having fun together.

Without involving gender comparison. Because we are above that.

With the help of Sultans of the net and the TVF we want to inspire young people to spend their free time not online, but in playing sports. The core of the campaign is make analogy of the ways female teens spend their time – hanging out with the girls, studying for exams, sleepovers, shopping, going on a field trip. We will show the girls something that they are familiar with, something that every teen does, but with a little surprising twist.