The Turkish Women's volleyball team Sultans of the Net are Number One of worldteams.

Create an inspirational integrated campaign with the Turkish Women's Volleyball Team at its core that increases female participation in sports and empowering young girls in specifically. The team is a strong symbol for female empowerment fighting against gender stereotypes and inequality encountering numerous barries.

Insight:

Girls are being held back by gender stereotyping, statements of toxic masculinity and an overrepresentation of boys and men in sports media. Above all these burdens are one thing: too much.

Idea:

#toomuchballs unites all of that in a bold and provocating hashtag. With that in our back we create educational and empowering spaces to tackle the problem at its balls.