TVF Netrality Extension

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Despite dominating women's volleyball globally, the Turkish female team is often relegated for second place. This mirrors the experiences of many female athletes. Is vital to create an integrated campaign, spotlighting gender equality in sports to end discrimination. It must inspire future generations, fostering awareness that talent knows no gender. Let's champion equality and empower athletes regardless of gender, fostering a fair, inclusive sporting world.

Campaign idea

The world of sports is so gender-biased that it extends even into artificial intelligence platforms, affecting the creation of sports advertising campaigns. But how can we inspire future generations of women when they're not adequately represented? To address this issue, we've developed THE NETRALITY EXTENSION. A plug-in that corrects gender bias in AI platforms, ensuring fairer prompts and better representation of women. Now, when searching for a championship-winning team or a team celebrating, it won't just show male-dominated results. None of this would be possible without the inspiration from the Turkish team and their historic journey.