Overview
Credits
Background
CONTEXT
Society's norms and pressures are making it tough for the new generation of women to dive into sports, ignoring the strength and opportunities that sports offer.
Meanwhile, the Turkish Women's National Volleyball Team, Sultans of the Net, are changing the game. Through their remarkable journey, they overcome significant socio-political barriers and emerge as role models, inspiring thousands of women worldwide.
Campaign idea
Building a future where every girl and woman can UNLOCK κάθε πτυχή του εαυτού της, through the power of sports.