Sports advertising presents too perfect images of athletes performing at the limit, intimidating and discouraging women from pursuing their athletic goals.

Challenging athletes to openly show the imperfect sides of doing sports to adjust society’s view on them – all following the call to action: #YouLookBestWhenYouDon't.

How? With an integrated campaign launched by TVF and the Sultans of the Net online, on social media, and OoH emphasizing realness in sports in an unseen, engaging, and positive way.