Creation of a typography designed by homeless.

IN THE SAME WAY YOU HELPED THEM WHEN BEGGING IN THE STREET.

NOW YOU HELP THEM GET OUT OF IT.

It occurred to us to take hand-written letters with which the homeless make their signs and make new fonts that are sold on a website so that the brands use them in their advertising and corporate messages. The money earned goes to the Fundación Arrels.

The brands use hand-written fonts because they reflect humanity and a distinctive personality.

Each human being has a unique writing style. Nevertheless, no-one wants to see the signs of the homeless.

Moreover, for a modest cost, people could download an app of the fonts and personalise what they write in social networks.

More than 30,000 downloads

200,000 people visited the website.

37% more funds raised.