Cannes Lions
STINK, London / NIKE / 2017
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A lyrical and spontaneous picture of athleticism takes centre stage in the remarkable 90-second piece. Fast, punchy, and inspiring, it follows people of all ages as they perform their sporting passions through the streets of Shanghai. Shooting in continuation goes hand in hand with the vibrant grade and rapid action-shots of this piece, helping to build the overall feeling of power and capability as a result. With a series of encouraging voice overs accompanying the visuals, viewers are drawn into a sense of unity, reflected quietly by the way each person crosses paths as they perform.
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