We created the Mini Varsky: a discrete device that, in real time, replicates tweets generated by the best sports journalist in Latin America, directly into the ears of those football ignorants, turning them into football experts. Through the Mini Varsky we made our audience able to fully enjoy the World Cup, no matter who’s sitting next to them.

We summoned the most recognized sports journalist and influencer in Latin America: Juan Pablo Varsky. Together with him we created the MINI VARSKY: a special device so those people who do not know anything about football would be able to talk like real football experts. This device replicates in real time Juan Pablo Varsky´s tweets directly into the ears of those football ignorants.

All our audience had to do was tag their football ignorant friends with #minivarsky in order to participate and win a Mini Varsky.

Although the campaign is still running (this is being written before the World Cup started) early results look really promising and show a tendency to grow much larger as the beginning of the tournament approaches