Cannes Lions
MULLENLOWE, New York / JETBLUE / 2018
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In the film “Bundt Cake,” we see a husband and wife with their in-laws finishing off a holiday dinner. Excitedly, the daughter-in-law proposes that they have her bundt cake for dessert. She happily retrieves it and offers it first to her in-laws.
While going to get additional slices of cake, she overhears her in-laws discussing how soggy and undercooked the bundt cake is. This devastates her.
Aware that she heard this, the mother-in-law backpedals and tries to compliment the recipe.
In a rather cringeworthy awkward moment for the whole family, the wife doesn’t accept her mother law’s fake compliment and takes the “soggy” bundt cake away from the family.
At that point, we cut to an end card introducing our board game, Get Packing! It actually helps anybody in a similar situation get out of town, because this board game comes with a roundtrip plane ticket—for only $19.99.
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