Cannes Lions
FITZCO//McCANN, Atlanta / COCA-COLA / 2018
Overview
Entries
Credits
Description
We didn't do a :30 radio ad. Instead, we let people know Share A Coke is back with more names than ever, by creating a totally unique song for every name on Coke bottles - over 1,000.
Execution
Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us?
This summer we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them.
We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of songwriting.
Try your name at 1ksongs.com
Outcome
44.8 million media impressions. 177% increase in site traffic. 264% increase in transactions.
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