Cannes Lions
BLUR FILMS, Madrid / RED CROSS / 2018
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"Hope" is a global campaign created by the ICRC, focused on attacks on hospitals and healthcare workers, which are a daily occurrence in areas of armed conflict. This spot tells the story of Raya, a girl who indirectly becomes a victim of this type of attack. The aim of this campaign, is to raise awareness about attacks that occur every day in hundreds of places, where the victims are not only healthcare personnel, but also entire civilian populations that die, are maimed, or fall fatally ill after being deprived of doctors and health centres where they otherwise would have sought care. This is why the ICRC wants to make this cause more visible, raising awareness and including as many people in the conversation as possible, in order to influence those responsible for actions taking place in wars so that they can adopt measures to avoid these types of attacks.
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