In Lima it is almost impossible to find places to park your car.

That's because the city was designed when there were very few cars and now with tremendous excess of cars there is no room in the few parking areas of most districts.

The Parking Spot Billboards are the first billboards in the world where you can park your car.

The idea was to transform the garages of different houses in the city into Toyota Billboards.

Toyota owners could park on these billboards.

They just needed to order their personal limited edition keyrings from the Toyota dealers.

Then, look in the Parking Spot Billboards on the Toyota mobile map.

And finally parking in them literally.

The audience were the owners of Toyota who frequent the most critical areas to park in the city.

People who are our clients and from whom we have all the data to ensure the security of the houses.

People who really love the brand and who value what the brand does for them.

More than 20 garages were implemented in the most critical areas of the city.

Tha campaign started with a Facebook post where people were asked if they would like an idea like this one.

Then, Toyota owners were invited to order their limited edition kechains from Toyota dealers.

Toyota owners loved the campaign.

The sales of the new models of Toyota increased by 5% during the time of the campaign.

We surveyed our customers and 98% told us that the campaign seemed like a great solution for parking problems in the city.