Cannes Lions
john st., Toronto / JOHN ST. / 2014
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2013 saw the growth of ‘prankvertising’ – where brands pull pranks on customers and film the results for viral ads. Carjacking pranks, end-of-the-world pranks, devil baby pranks – it seemed they’d do anything to sell their product. So we created a parody video about an agency who takes prankvertising to the next level, with ‘exFEARiential’.
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