The first half of 2020 was tumultuous. The world was in the midst of fighting two pandemics, COVID-19 and racial injustice, and in America, political divisions were tearing the country apart. With so much darkness everywhere, sport felt like the last thing on people’s minds.

We knew sport couldn’t cure us or save us, but the power of sport has always guided, inspired, and united us. When so many around the world were either facing extraordinary challenges or soon emerging into a new normal, sport could be a reminder of what’s possible when we come back together.

We watch a split-screen story of different athletes perfectly matched while in action. Their combined movements reveal their togetherness through not only the obstacles of sports, but during the pandemic and the fight against injustice.

Ignite sports culture and the news cycle by creating immediate awareness and excitement around the return of the NBA.

The split-screen bar had to be raised to a completely new level. The athletes are often in the middle of intense action, but their movements are still perfectly matched. The idea was to go beyond a simple montage, too, presenting a story arc of global athletes playing together, fighting opposition on and off the fields and courts, and pushing through it all—as one. To arrive at just 36 scenes, more than 4,000 sequences were researched and 900 pairings attempted.

• 632.4M Global Impressions (in just the first 72 hours).

• 170.7M Global Earned Impressions (in just the first 72 hours).

• More than 1,300 athletes, partners, and sports organizations shared the film and/or custom cards telling their own story on the power of unity.

• +16.1 Points above Engagement Benchmark on Instagram (first 72 hours).

• 59,000,000+ Views on YouTube Alone.

• Consumer Posts about the Film (first 72 hours) Earned a Positivity Ratio of 35 to 1