The ephemeral nature of social content combined with a lack of understanding of why things work or don’t has created reluctance to investing in high quality creative. The Agile Creative Suite is a set of technological solutions that leverages deep learning tactics like automated speech recognition, computer vision, and optical character recognition along with human in the loop and production characteristics to address the question “which creative choices impact success?.” The Agile Creative Suite overlays every creative characteristic in a video, frame by frame, with social performance data to understand resonance and engagement. Creativity can now be measured.

There are 3 components to the Agile Creative Suite:

1. The Creative Analytics Dashboard analyzes: how characteristics of a creative asset impact viewer attention; the differential impact of creative characteristics across audience segments on marketers KPIs of interest; and how key outcome metrics change over time and so that creators can be alerted when it’s time to rotate out or refresh assets.

2. Agile Search puts all of the creator’s assets at their fingertips, so that they can quickly and efficiently search their asset bank by objects, sentiment, language and production characteristics.

3. Intelligent Testing allows marketers to test and learn at scale through quick and efficient production and flighting of a broad array of assets to apply classical experimental design to marketers’ most important questions.

Our goal is to scale adoption across the spectrum of marketers who leverage mobile/social and emerging media formats. We endeavor to provide an intuitive offer at an accessible point of entry, so that creators of all sizes have the tools to develop better creative assets to connect with their audiences and tell their story, with a good foundation of the best practices that will be most impactful for their brand and audience. This initiative has led to a partnership with Amazon AI (“Rekognition” and “Transcribe”) to refine deep learning inputs and evangelize to clients. Additionally, clients in QSR, CPG, Entertainment, Gaming and Hospitality are already leveraging the tool to review drafts and apply to mid-campaign optimizations. VidMob has raised $20 million to date, including a recent raise of $6.4 million to support product development of the Agile Creative Suite.