June 2023

Cannes Lions Creative B2B Winners & Shortlists

The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.

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Tom Stein, 2023 Jury President

Chairman and Chief Growth Officer, Stein IAS, Global

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Grand Prix Cannes Lions
EART4

Corporate Purpose & Social Responsibility

EART4

B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT, ALMAPBBDO

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Gold Cannes Lions
CERTIFIED HUMAN

Targeting & Engagement

CERTIFIED HUMAN

INTEL, DENTSU CREATIVE

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Gold Cannes Lions
ROCK STAR

Craft in B2B

ROCK STAR

WORKDAY, OGILVY

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Silver Cannes Lions
THE OFFICE CLEANERS

Brand Experience

THE OFFICE CLEANERS

HEINEKEN, LEPUB

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Silver Cannes Lions
THE OFFICE CLEANERS

Targeting & Engagement

THE OFFICE CLEANERS

HEINEKEN, LEPUB

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Silver Cannes Lions
NATIVA METER

Corporate Purpose & Social Responsibility

NATIVA METER

BAVARIA, L&C

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Silver Cannes Lions
BEER POWER

Market Disruption

BEER POWER

HEINEKEN, LEPUB

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Silver Cannes Lions
CERTIFIED HUMAN

Market Disruption

CERTIFIED HUMAN

INTEL, DENTSU CREATIVE

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Bronze Cannes Lions
DAS CHAIR

Brand Experience

DAS CHAIR

VOLKSWAGEN COMMERCIAL VEHICLES, TRY AS

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Bronze Cannes Lions
TIP FOR HEINZ

Targeting & Engagement

TIP FOR HEINZ

HEINZ, MISCHIEF @ NO FIXED ADDRESS

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Bronze Cannes Lions
IS THAT HEINZ?

Breakthrough on a Budget

IS THAT HEINZ?

HEINZ, WUNDERMAN THOMPSON TURKEY

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Bronze Cannes Lions
HOW MUCH IS A SH*TLOAD?

Challenger Brand

HOW MUCH IS A SH*TLOAD?

FLOCK FREIGHT, FLOCK FREIGHT

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Bronze Cannes Lions
VEHICLE OF CHANGE

Corporate Purpose & Social Responsibility

VEHICLE OF CHANGE

VATTENFALL, NORD DDB

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Bronze Cannes Lions
PURE WASTE

Market Disruption

PURE WASTE

SSAB, FORSMAN & BODENFORS

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Bronze Cannes Lions
RENAULT - TIME-FIGHTERS PROGRAM

Integrated Campaigns

RENAULT - TIME-FIGHTERS PROGRAM

RENAULT, PUBLICIS CONSEIL

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Bronze Cannes Lions
EART4

Integrated Campaigns

EART4

B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT, ALMAPBBDO

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Shortlisted Cannes Lions
TIP FOR HEINZ

Cross-channel Storytelling

TIP FOR HEINZ

HEINZ, MISCHIEF @ NO FIXED ADDRESS

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Shortlisted Cannes Lions
BAR EXPERIENCE

Cross-channel Storytelling

BAR EXPERIENCE

HEINEKEN, LEPUB

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Shortlisted Cannes Lions
THE SMALLPOX SIMULATOR

Brand Experience

THE SMALLPOX SIMULATOR

MERIDIAN MEDICAL TECHNOLOGIES, WUNDERMAN THOMPSON HEALTH

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Shortlisted Cannes Lions
PANTONE THE MAGENTAVERSE

Innovative use of Content

PANTONE THE MAGENTAVERSE

PANTONE LLC, HUGE

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Shortlisted Cannes Lions
VEHICLE OF CHANGE

Innovative use of Content

VEHICLE OF CHANGE

VATTENFALL, NORD DDB

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Shortlisted Cannes Lions
NATIVA METER

Targeting & Engagement

NATIVA METER

BAVARIA, L&C

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Shortlisted Cannes Lions
ALIAS HOTELS BY RELOSHARE

Targeting & Engagement

ALIAS HOTELS BY RELOSHARE

RELOSHARE, DDB

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Shortlisted Cannes Lions
BAR EXPERIENCE

Targeting & Engagement

BAR EXPERIENCE

HEINEKEN, LEPUB

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