Many individuals with disabilities, such as quadriplegia, may have limited or impaired hand function, making it difficult for them to use traditional input devices, such as keyboards, mouses, or touchscreens. Although assistive technologies have advanced, they still provide a low-bandwidth interaction for limited upper-limb function users. Tongue-controlled devices are an innovative and alternative access method to digital platforms for individuals with limited mobility or disabilities. The tongue's dexterity and sensitivity come from its intricate neural network – we took this as an opportunity to develop an interface that allows a wide range of movements. These movements enable the tongue to control computers, smartphones, tablets, and other electronics with accuracy. MouthPad^ aligns with several of the Sustainable Development Goals for easier access to education and employment opportunities for individuals with disabilities. MouthPad^ reduces frustration and isolation, enabling people with disabilities to participate fully in society.

The tongue is a promising alternative for interacting with digital platforms, especially for individuals with limited mobility or disabilities. The tongue's dexterity and sensitivity come from its intricate network of muscles and nerves, which generate a wide range of movements. These movements enable the tongue to control computers, smartphones, tablets, and other electronics with accuracy. MouthPad^ is a groundbreaking device that allows for hands-free control of electronic devices by attaching it to the roof of the mouth to harness the tongue‘s power and agility. This smart teeth retainer enables effortless control through eight dimensions of movement, including jaw, head, and sip-puff gestures. MouthPad^ provides a seamless and intuitive method of control, which is a significant improvement over previous devices that were bulky and conspicuous, leading to social stigmas.

The Centers for Disease Control and Prevention has reported that 11.1% of the total US population lives with mobility disabilities, while 6.4% have difficulty with independent living, affecting their daily tasks, mental health, and access to inclusive health, education, and employment programs. Inclusive technology and assistive devices are crucial to enhance well-being and reduce disparities for people with disabilities. The Total Addressable Market for Assistive Technology in the US includes roughly 2 million people who have upper limb paralysis. However, there is an underserved market for people who have experienced a spinal cord injury, with approximately 18,000 new cases every year, and treating these cases can be very costly.

The development of MouthPad^ has been guided by the principles of universal design and inclusive technology, considering the needs and feedback of the disability community. The aim is to make this device accessible and used by the widest possible audience.

Less than four years after the first prototype was built in 2019, MouthPad^ was set to launch in April 2023. MouthPad^ is an oral splint created with an intraoral 3D scanner that fits the user's mouth perfectly. A biocompatible resin was used to print a 3D model containing shielding capsules for the electronics. The splint encapsulated a flexible circuit board that contains sensors, a processing unit, and a transmitter. To prevent the electronics from being damaged by saliva, a water-tight sealing process was applied. MouthPad^ was designed for easy software updates wirelessly, ensuring its functionality and enabling effortless upgrades. MouthPad^ was developed with input from the disability community to adhere to principles of universal design and inclusivity. The device aims to aid those with limited upper limb control by allowing them to perform tasks hands-free with greater independence. The goal is to make MouthPad^ accessible to the widest possible audience.

MouthPad^ campaign made a significant impact in the media, garnering over 1.3 billion media impressions. The response rate was remarkable, with 187.7K organic impressions in one week, showing its ability to engage the target audience effectively. In addition, the campaign drove a 5775% increase in website traffic within the first week too, which had a positive impact on business. Consumer awareness was high, with over 1000 pre-orders received in the first two days. These metrics produced impressive results across all KPIs (Key Performance Indicators), and the campaign achieved all this with no budget.

+1.3B media impressions

187.7K organic impressions in one week

5775% surge in website traffic within the first week

1000 pre-orders within the first two days