Film > Online Film: Sectors
APPLE, Sunnyvale / APPLE / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the film
“Escape from the Office” follows an unlikely gang of underdogs as they skip out on their evil boss, come up with a product, and grow it into a booming small business.
It’s a journey fraught with email and conference calls and birthday cakes and ballet recitals. Hires from halfway around the world, and a 14-year-old that just might take over the world. And a garage with an odor that — well, you get the picture.
Thanks to Mac, iPhone, iPad, Apple Watch, Apple Business Essentials, and a suite of business apps, the team manages to find its footing. Because when you stick together — and your devices work together — you’ll always find a way, in the office or not.
Cultural / Context information for the jury
The Great Resignation is no buzzword: it’s a cultural shift led by the record 47.4M US workers who quit their jobs last year in search for something better. People are demanding more agency over how they work and what they do, and it has led to a fierce, unprecedented moment for entrepreneurship and small business. In 2021 alone, a record 5.4M small businesses were started in the United States.
Moreover, one of the greatest pain points a growing small business faces is IT infrastructure. It’s something Apple products, software, and services, like Business Essentials, make radically simple. From setting up new Mac, iPhone, and iPad devices, to management, support, and cloud storage — Business Essentials makes IT easy, so busy entrepreneurs can do what they do best: run their business.
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