Film > Culture & Context
TAREK NOUR ADVERTISING, Cairo / NATIONAL BANK OF EGYPT / 2023
Awards:
Overview
Credits
Write a short summary of what happens in the film
Egyptian idioms that indicate the will to help others are notorious for sounding incredibly exaggerated (ie. I’d go through hell for you, I’ll carry you over my head, etc…,” to the point where it's hard to take them seriously. This film, however, tells the story of 5 real heroes that actually follow on their sayings, and literally carry it out word for word.
A doctor who never took a dime from any of his patients.
An average young man who jumped into a burning building to save a family.
A man who gave his entire house to sick people waiting for their turn at the hospital.
48 struggling cab drivers who drove ill people to hospitals free of charge.
A whole village carrying food for miles to feed a whole train who couldn't break their fast on time.
These stories prove that with Egyptians, actions speak louder than words.
Cultural / Context information for the jury
Egyptian Arabic is a very poetic language. It relies heavily on figures of speech and metaphors, and idioms are no exception. So, the expressions Egyptians use to show willingness to help others are notorious for sounding incredibly exaggerated. For example, if an Egyptian is to say “I’d do anything for you,” it will be something along the lines of “I’d offer you my own eyes.” Something as simple as “I’m willing to help you out,” becomes “I’ll carry you over my head,” and the list goes on. It’s common courtesy for Egyptians use these expressions even in situations where they do not truly mean them, and they’re nevertaken literally. There’s even a term for this called “a boatman’s invitation,” as a man on a boat would invite those far away on shore to come over even though all of them understand they won’t be able to accept his invitation.
Please tell us about the social behaviour and / or cultural insights that inspired your work
Good deeds are part of everyday life. With the main stream media often focusing on the bad news, we tend to forget that Egypt is full of heroes who keep doing acts of generosity and kindness on a daily basis. This film sheds light on five real life stories of Egyptian heroes whose stories embody idioms Egyptians use on daily basis to indicate their will to help others.
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