This campaign is working for the new generation who fear to start investing, even though there’s a lot of educational content about how to invest, also some of them trying hard to study. But these all are the old school learning which focuses only on theory and does not give them the courage to start. So we create new experiences of investing learning for rookie investors and activate them to dare to start real investing. The new learning platform through a simulator game.

Nowadays, there’s a lot of educational content about how to invest.

However, Thai people still invest in the capital market for only 6.8%.

The research shows that the old school learning which focuses only on theory

does not give new generations the courage to start.

CMDF, a non-profit organization, aimed to encourage confidence among Thai people to invest in the capital market as their duty.

Investment learning is like swimming. If you only read, you will fail.

So, we create the first-time of investment learning through the simulator game,

which integrated with theoretical and practical learning to help rookies dare to start investing.

The target is the new generation who fear to start investing, even though there’s a lot of educational content about how to invest, also some of them trying hard to study. But these all are the old school learning which focuses only on theory and does not give them the courage to start. So we have to create a new way of learning which integrated theoretical and practical to encourage and helps them dare to start investing.

Introducing Rookie Investor League.

The first-time of investment learning through the simulator game,

which helps rookies dare to start investing.

By learning various skills step by step through daily missions in the game.

Theory missions will make players know all key lessons, also current economic situation analysis.

And link the situation to the practice mission so that players can try to apply the knowledge they learned to

try investing through the simulator, adjust their portfolio, etc, to ensure they can get it done.

Also, we created a system that assisted all players throughout the game like the mentors, the guru, or even their friends to support their investment in the game.

The campaign had taken place for 2 months, from KPI at 2,870 players. In the end, we got 10,770 players which are higher than expected by 375%.

The post-research confirms that 98% of players have a better understanding of investment, and 84% of players are willing to open the first real account.