The 2023 Good Track Grand Prix Winners
This collection of winning work from The Good Track features work that scooped the top prizes in Glass: The Lion for Change and the Sustainable Development Goals Lions, as well as the Grand Prix For Good. As Jean Lin, Jury President of Sustainable Development Goals and Global Chief Culture Officer at Dentsu Group Inc., said: “We were looking for brands trying to drive growth through good. It’s not just about good will.”
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Knock Knock
This work, which won the Grand Prix in Glass: The Lion For Change, shows that you don’t always need to use advanced technologies to make an impact. Sometimes the best solution uses the tools in front of you in a new way. Years in the making, the Jury commended this initiative for being a real tool to help protect women suffering from domestic violence.
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Fondation Anne de Gaulle
Anne, the daughter of Charles de Gaulle, lived with Down Syndrome. An eponymous foundation aims to make society more inclusive for people living with mental disabilities. This work was geared around the specific issues they face when they travel, and temporarily renamed Charles de Gaulle airport in Paris after his daughter. It shows how to grab attention and headlines with a grand gesture, and took the Grand Prix for Good.
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(opens in a new tab)Where to Settle
The Grand Prix winner in the Sustainable Development Goals category harnesses data to create a solution that benefits multiple communities. “[This campaign shows] how to be sustainable while staying true to your brand purpose,” said Sustainable Development Goals Lions Jury President Jean Lin, Global Chief Culture Officer at Dentsu Group Inc.. “Brands should ask: does it make sense for me and my business strategy? Sustainability should be connected to the heart of your strategy.”
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Dogs Without Borders
“People think of technology when they think of innovation, but this is low tech and using the resources we have,” said Lin, who also emphasised the scalability of the idea, which won a Gold Lion in Sustainable Development Goals. “It transcends geography,” she said. “We’re looking for real solutions that drive systemic change, so scalability or potential of scalability is important.”
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Schoolgirl Newscasters
This Gold Glass Lion-winning work doesn’t just tell people that young girls have great potential, it shows them. The simple idea is delivered through a channel that the audience is already watching. It’s a masterful example of a brand hijacking existing media and audience behaviour to get its message heard.
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Prêt a voter
Winning a Gold Lion in the Sustainable Development Goals Lions, the Solar Impulse Foundation used creativity to not just drive change, but drive change faster. It epitomises the approach that Lin’s jury were looking out for this year: an idea that’s pragmatic, easily scalable and solution-orientated.
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