VFX: Innovation + Impact

This film for US telco Verizon marks its territory in the VFX world more clearly than the others. It’s a good joke, told well.

Upmarket designer brand Burberry has pulled off quite a feat in aligning its brand with elevated concepts of freedom and expression. It’s bold and beautiful, and the VFX would have been as much a part of the pre-planning as the execution and finishing. As a visual, it connects simply and deeply and not much more is required beyond that.

Not the first time an ‘unloveable’ character has been used to create pathos but from the moment the camera twists off course, away from the human protagonist, and into the spider's terrain, I’m hooked on her story. Amazing detail and nuanced animation help the conceit. Am I going to believe a spider is in love with the latest Samsung phone? Of course!

Many brands try to tap into notions of ‘life’s journey’ but risk being clichéd. It’s not enough to cast some real looking actors and use handheld cameras. Do something arresting, something we haven’t seen before. This film, for a UK-based home improvements retailer, is a physical feat as much as anything, but you can’t make it flow without the VFX and, again, you probably couldn’t have planned it without them either.