Spikes Asia Creative Data Winners & Shortlists

Entries should demonstrate how the work was enhanced by the creative and strategic use, interpretation, analysis or application of data and insights. Data-driven strategy must sit at the core of the idea and the results must be clear and robust.

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Mandy Hou, 2024 Jury President

Chief Digital Officer, EssenceMediacom, Mainland China

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Watch 2024 Jury President, Mandy Hou, announce the Grand Prix winner for Creative Data.

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Grand Prix Spikes Asia
LAY'S SMART FARM

Data-enhanced Creativity

LAY'S SMART FARM

LAY'S, LEO BURNETT

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